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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their message is display

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Pop-under ads can be annoying for users, but they also present intriguing challenge for advertisers. These ads operate under the radar, appearing in a different window when a user navigates with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works fo